Roman · Open to the right opportunity · Full-time and freelance
Purple Peaks
The Lab
(my personal design portfolio)
Information Density
Making sense of the noise.
Complex data sets turned into clear, scannable interfaces where speed and accuracy come first.
Architecture First
Building for the long haul.
Modular systems and scalable libraries that keep your product tidy as it grows.
Zero Friction
No ramp-up required.
Workflows that work on day one. Your users figure it out themselves.
Work
Selected Projects
Seven years of product design across SaaS, data tools and consumer apps. Each case study covers the problem, the process and what shipped.
Case Study 01
FreightMaster App
Mission: I needed to create a retail facing tool that feels premium but remains simple for fast development and easy white label branding for different customers.
Logic: I built a modular structure with a focus on clean logic. This allows developers to switch themes and branding instantly for new clients without having to rebuild or break the layouts.
Result: A lightweight platform any dev can reskin in an afternoon.
Case Study 02
Admin Portal App
Mission: As the system evolved, we constantly added more tools to the same screens. The biggest struggle was managing a high pressure workflow where there was never enough physical space for all the data dispatchers required.
Logic: I focused on information density and logical mapping. By organizing heavy data into smart groups and collapsible sections, I ensured every setting is accessible without the screen feeling crowded.
Result: Everything a dispatcher needs, nothing they have to dig for.
Case Study 03
Fleet Tracker App
Mission: I had to fit high volumes of real-time data truck routes and live sequences into a simple UI. The goal was to keep Google style density for addresses and times while ensuring the interface felt lightweight.
Logic: A clear typographic hierarchy and smart spacing were key here. It lets dispatchers track entire fleets at a glance and find active data quickly without getting lost in rows of text.
Result: Entire fleets at a glance. Active data in seconds.
Case Study 04
Consumer App
Mission: A multi-platform app for customers to track deliveries or contact drivers. The biggest challenge was keeping the design simple enough for devs to switch the branding for any client in seconds.
Logic: I built a flexible UI focused on the most common actions. By keeping the logic consistent across desktop and mobile, the dev team can skin the app for any brand without having to re-code the layouts.
Result: One codebase, any brand, desktop or phone.
Case Study 05
Driver App
Mission: Drivers are always in a rush, using small screens on the move. I had to fit delivery tasks, maps, and contacts into a UI that stays usable even as new features are added and new drivers join the team.
Logic: I used big touch targets and a clear hierarchy so the most critical delivery data is always front and center. This keeps the screen from feeling cluttered even as the app functionality keeps growing.
Result: Any driver can pick it up cold on day one.
Case Study 06
Goodnest Apps
Mission: I took over the design to refresh the web and mobile platforms, moving away from a dated look to a modern, professional UI. The goal was to refine the experience for both customers and professionals without breaking the established core flows.
Logic: I prioritized trust and clarity by emphasizing professional credentials and verified reviews. By introducing a cleaner card based layout and a more intuitive chat interface, I made the interaction between users and pros feel trustworthy and easy to follow.
Result: A cleaner, more trustworthy marketplace that holds up on any device.
Case Study 07
Web and Brand Projects
Mission: I worked on a range of web and graphic projects for different brands, from landing pages to visual identities. The focus was on translating each brand unique voice into a clean, functional digital format.
Logic: I adapted my style to fit each specific brief, keeping visual balance and clarity front and centre. Whether it was a quick web refresh or a new brand kit, I prioritized layouts that were professional and easy to navigate.
Result: Different briefs every time. The standard didn't move.
